Bold:
1
The artwork on this note card was created by 5768 WRJ Art Calendar artist Césan d’Ornellas Levine.
$7.50/pack
Demographics: Technology
All Ages
Age
Computer Ownership
RJ Readers
U.S. Average
35-54
Own a personal computer
69.7%
2 times
96.3%
Are considering buying a PC in the next year
40.8%
NA
47.2%
Used the Internet in the last 30 days
71.4%
3 times
94.3%
Subscribe to an online service
60.0%
NA
83.2%
Computer Usage
On average, 2.2 household members (and 3.0 household members of readers age 35-54) use a computer at home
Use it for telecommunications, news, and information services
70.1%
NA
76.9%
Use it for personal financial management
54.3%
NA
51.9%
Use it for education
38.6%
NA
61.5%
Purchase items through the Internet
33.7%
NA
55.6%
Plan to take a computer course this year
29.9%
NA
28.3%
Electronic Ownership
Video cassette recorder (VCR)
87.5%
1.3 times
92.6%
Stereo
83.7%
NA
92.6%
Cellular telephone
68.5%
2.5 times
77.8%
Camcorder
35.9%
2 times
55.6%
Telephone pager/beeper
25.0%
1.5 times
48.1%
Laserdisc player
11.4%
3.5 times
11.1%
DVD player
6.0%
NA
7.4%
Note: Reform Judaism readers are twice as likely to own a personal computer, and 3 times more likely to have used the Internet this past month. One out of 3 readers buy items through the Internet; and 40.8% are considering purchasing a computer this year. Plus, they are 2.5 times more likely to own a cellular telephone and 3.5 times more likely to have a laserdisc player. They represent a prime audience for advertisers seeking sophisticated buyers of computers and technology for the home environment.
Source: 1999 MRI Reader Profile Survey
Note: Reform Judaism readers are twice as likely to own a personal computer, and 3 times more likely to have used the Internet this past month. One out of 3 readers buy items through the Internet; and 40.8% are considering purchasing a computer this year. Plus, they are 2.5 times more likely to own a cellular telephone and 3.5 times more likely to have a laserdisc player. They represent a prime audience for advertisers seeking sophisticated buyers of computers and technology for the home environment. |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Source:
1999 MRI Reader Profile Survey
