Demographics: Editorial and Advertising Environment

Readership

• Circulation

• Total readers per copy:

• Total readership

• 97.8% of RJ recipients read Reform Judaism
• 93.3% like the magazine
• 82.9% read at least 3 out of 4 issues
• 71.8% read all 4 out of 4 issues

• 82.1% (90.4% of those 35-54) say that "spirituality is important in my life."
• In comparison to other publications they receive,

• 90.1% say, "Reform Judaism makes me think about the things that are most important in life."
• 88.1% say, "I find Reform Judaism helps me with my spiritual concerns."
• 76.2% say, "I find myself discussing Reform Judaism with others."
• 79.3% say, "Reform Judaism has had an influence in my day-to-day life."

Advertising & Influence

• 41.8% (56.9% of readers 35-54) "trust advertising" in RJ more than in other magazines.
• Advertising page exposure: 2.41 (and 2.73 for readers age 35-54)
• Total ad exposures: 1,270,000