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Demographics: Automotive

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  Readers of Jewish Publications:
Households currently owning a car bought new 1.7 times U.S. average
   
Sizes of cars households bought new
· Luxury 3.1 times U.S. average
· Standard 1.4 times U.S. average
· Intermediate 1.0 times U.S. average
· Subcompact 1.0 times U.S. average
· Compact 0.7 times U.S. average
   
Makes of cars bought new
· Lexus 10.0 times U.S. average
· Mercedes Benz 8.8 times U.S. average
· Cadillac 5.0 times U.S. average
· Acura 5.0 times U.S. average
· Infiniti 5.0 times U.S. average
· Saab 5.0 times U.S. average
· BMW 4.3 times U.S. average
· Volvo 4.2 times U.S. average
· Lincoln 3.9 times U.S. average
· Jaguar 3.3 times U.S. average
· Toyota 1.7 times U.S. average
· Nissan 1.3 times U.S. average
· Oldsmobile 1.1 times U.S. average
· Chrysler 1.1 times U.S. average
· Honda 1.1 times U.S. average

 

Note: Readers of Jewish publications (including Reform Judaism, the most widely circulated Jewish publication in America) are almost twice as likely to own an automobile bought new than the average American car owner. They are more than 3 times more likely to own a new luxury car, such as a Lexus, Mercedes Benz, Cadillac, Acura, and/or Infiniti.

Source: 
1999 MRI Jewish Publications Reader Profile Study

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