Demographic: General Information

Household Income

• 89.3% of households have an income of $40,000+ (1.7 times the U.S. average)
• 83.6% of households have an income of $50,000+ (2 times the U.S. average)
• 51.4% of households have an income of $100,000+ (5 times the U.S. average)
• 32.1% of households have an income of $150,000+ (10 times the U.S. average)
• Average household income (mean): $150,400 (3 times the U.S. average)

Education

• 94.0% attended college or more (2 times the U.S. average)
• 75.4% graduated college or more (3.5 times the U.S. average)
• 49.2% completed post-graduate study (7 times the U.S. average)

Professional/Managerial

• 83.0% of employed readers are professional/managerial (2.8 times the U.S. average)

Gender

Household Net Worth

• 68.6% of households have a net worth of $500,000+
• 42.2% of households have a net worth of $1,000,000+
• Mean Net Worth: $963,200

Note: Reform Judaism readers enjoy a household income of three times the U.S. average, and have an average net worth of $963,200. Close to half--42.2%--are millionaires. They are 7 times more likely to earn graduate degrees than the average American, and are nearly 3 times more likely to be employed in a professional/managerial capacity. They represent a prime market for advertisers seeking educated, upscale, influential customers.