RJ Magazine Top Menu

Demographics: Travel

Frequent Travelers

  • 76.6% belong to a frequent flyer program (5.5 times the U.S. average)
  • 48.4% rented a car in the past year (3 times the U.S. average)
  • 33.0% took a cruise in the past 3 years (5.5 times the U.S. average)
  • 88.1% stayed at a hotel/motel for business or vacation this year (2 times the U.S. average)

 

World Travelers

  • 70.8% took a foreign trip in the past 3 years (3.5 times the U.S. average)
Places Visited    
Canada 41.7% 2.5 times the U.S. average
Western Europe 40.2% 1.5 times the U.S. average
Caribbean 35.4% 1.5 times the U.S. average
Israel 21.3% 15 times the U.S. average
Hawaii 17.3% 2 times the U.S. average
Eastern Europe 15.7% 7 times the U.S. average
Alaska 14.2% 3 times the U.S. average
Central/South America 11.8% 2 times the U.S. average
Asia 11.0% 1.5 times the U.S. average
Russia 6.3% 4.5 times the U.S. average
Middle East (not Israel) 6.3% 5 times the U.S. average
Africa 4.7% 5 times the U.S. average
     
  • 68.5% plan to visit Israel in the future


Note: Reform Judaism readers are 5.5 times more likely to belong to frequent flyer programs and 3.5 times more likely to have taken a foreign trip in the last three years-plus, they are 15 times more likely to have traveled to Israel. They represent the right ticket for marketers seeking a prime travel audience.

Source: 
1999 MRI Reader Profile Study