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Demographic: General Information

Household Income

  • 89.3% of households have an income of $40,000+ (1.7 times the U.S. average)
  • 83.6% of households have an income of $50,000+ (2 times the U.S. average)
  • 51.4% of households have an income of $100,000+ (5 times the U.S. average)
  • 32.1% of households have an income of $150,000+ (10 times the U.S. average)
  • Average household income (mean): $150,400 (3 times the U.S. average)

Education

  • 94.0% attended college or more (2 times the U.S. average)
  • 75.4% graduated college or more (3.5 times the U.S. average)
  • 49.2% completed post-graduate study (7 times the U.S. average)

Professional/Managerial

  • 83.0% of employed readers are professional/managerial (2.8 times the U.S. average)

Gender

  • Male
47.9%
  • Female
52.1%

Household Net Worth

  • 68.6% of households have a net worth of $500,000+
  • 42.2% of households have a net worth of $1,000,000+
  • Mean Net Worth: $963,200
Age % Composition
  • 18-24
7.8%
  • 25-49
55.5%
  • 50-64
16.9%
  • 65+
19.8%
  • Mean Age: 46.8 years

 

Marital Status
  • Married
68.9%
  • Single/Divorced/
  • Separated/Widowed
31.1%

Note: Reform Judaism readers enjoy a household income of three times the U.S. average, and have an average net worth of $963,200. Close to half--42.2%--are millionaires. They are 7 times more likely to earn graduate degrees than the average American, and are nearly 3 times more likely to be employed in a professional/managerial capacity. They represent a prime market for advertisers seeking educated, upscale, influential customers.

 

Source: 
1999 MRI Reader Profile Study; National Jewish Population Study