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Advertising Rates and Submissions

Advertising Rates

Rate Card #18

 

General Rates

4-Color
Unit 1x 4x 8x
Full page 11,230 10,110 8,980
2/3 page 8,990 8,090 7,190
1/2 page 6,850 6,170 5,480
1/3 page 4,640 4,180 3,710
 
Black and White
Unit 1x 4x 8x
Full page 8,860 7,970 7,090
2/3 page 7,080 6,370 5,660
1/2 page 5,400 4,860 4,320
1/3 page 3,660 3,290 2,930
1/6 page* 1,860 1,670 1,490
1/12 page* 940 850 750
*RJ Marketplace only
Mail Order Rates
 
4-Color
Unit 1x 4x 8x
Full page 6,260 5,630 5,010
2/3 page 4,960 4,460 3,970
1/2 page 3,760 3,380 3,010
1/3 page 2,510 2,260 2,010
Black and White
Unit 1x 4x 8x
Full page 4,540 4,090 3,630
2/3 page 3,570 3,210 2,860
1/2 page 2,700 2,430 2,160
1/3 page 1,800 1,620 1,440
1/6 page* 910 820 730
1/12 page* 460 410 370

*RJ Marketplace only

 

Additional Advertising Rates

 

  • Premium Positions:
    Add 10% for 2nd and 3rd cover
    Add 15% for 4th cover
    Add 10% for guaranteed position

  • 2-Color:
    Add 25% to the Black and White rate

  • Disk & E-mail Submission:
    Color ads must be supplied with a SWOP-standard composite proof. See specifications for acceptable file submission; unacceptable files will incur additional charges on hourly basis and ultimately may not be publishable.

  • Commissions:
    15% commission allowed to recognized advertising agencies.

  • Inserts:
    Prices and specifications quoted on request
     

Advertising Closing Dates

 

  W 2014 SP 2015 SUM 2015 F 2015 W 2015
Ad Reservations 9/3/14 1/5/15 3/18/15 6/10/15 8/26/15
Ad Material Due 10/1/14 1/23/15 4/17/15 7/3/15 9/25/15
Received in Homes 11/26/14 3/11/15 6/3/15 8/26/15 11/18/15
Holiday 12/16/14 4/4/15 N/A 9/14/15 12/7/15

 

Cancellations and change orders must be submitted to publisher in writing prior to insertion closing dates and are to be considered executed only when acknowledged in writing by publisher.

 

Advertising Sizes

 

Magazine Trim Size 7 3/4" x 10 1/2"
Full Page Type Safety 7 1/4" x 10"
Full Page Bleed 8" x 10 3/4"
2/3 Page 4 1/2" x 9 7/16"
1/2 Page Digest 4 1/2" x 7"
1/2 Page Horizontal 6 13/16" x 4 5/8"
1/3 Page Vertical 2 1/8" x 9 7/16"
1/3 Page Square 4 1/2" x 4 5/8"
1/6 Page Horizontal 4 1/2" x 2 5/16"
1/6 Page Vertical 2 1/8" x 4 3/4"
1/12 Page 2 1/8" x 2 5/16"

 

Ad Submission Requirements

 

  • Email submission strongly preferred
  • Send high resolution PDF incorporating all graphic elements in the final document. All fonts, screen, printer, and imagery need to be embedded in graphic files
  • Fractional ads should include borders/rules.
  • Acceptable image resolution: 300 DPI.
  • Color set as CMYK only.
  • Proof: For color ads, provide a SWOP proof at 100%
  • If necessary, work done to prepare ads to conform to these requirements will be charged to the advertiser.

 

Advertising Contacts

 

Joy Weinberg, Advertising Director
Milton Lieberman, Senior Marketing Consultant

Address all inquiries and advertising materials to:

Joy Weinberg
Reform Judaism
633 Third Avenue
New York, NY 10017-6778
Tel: 212.650.4242, Fax: 212.650.4249
E-mail jweinberg@urj.org

 

Copy & Contract Regulations

 

  • Deadline: Advertiser or authorized agency must forward materials to RJ in accordance with the deadline schedule and rate card. When change of copy is not received by the closing date, copy run in a previous issue will be inserted.
  • Cancellation and/or Changes in Orders must be submitted to publisher in writing prior to closing date and are to be considered executed only when acknowledged in writing by publisher.
  • Acceptance: All advertising is subject to the publisher's approval. The publisher reserves the right to reject advertising which he feels is not keeping with the publication's standard.
  • Advertisement Copy: Publisher reserves the right to place the word "advertisement" with copy which in the publisher's mind resembles editorial.
  • Size: Ads not meeting specific size requirements will be reduced or enlarged as necessary at the discretion of the publisher. Work done to an ad to make it conform will be billed to the advertiser.
  • Position: The publisher reserves the right to give better position than specified in the order, at no increase in rate. Requests for specified position are given consideration but no guarantee is made unless the position premium has been provided for in the advertising agreement.
  • Payments: All first-time advertisers must pre-pay before the advertising insertion deadline. All advertising payments due Reform Judaism magazine are to be received by RJ no later than within 60 days after the advertising invoice date. If payment is not received within 60 days of the invoice date, RJ magazine reserves the right to charge the balance to the advertiser/agency credit card on file and advertiser/agency agrees that such payment is acceptable. In addition, the advertiser/agency will be responsible for all collection costs, attorney fees, and court costs on any unpaid balance.
  • Short rate: Advertisers failing to complete a frequency agreement will be charged at the rate earned and the difference billed for the past insertions. The insertions must appear in three of four issues each year.

For more information see Advertising Inquiries and Reservations